Animation Audiovisual Production Company, How Does it Work?

Surely you can imagine how a traditional audiovisual production company can work , with cameras, tripods, green or blue backgrounds (chroma), actors, lighting, etc. But if we think of an audiovisual production company specializing in 3d and 2d animation , video production company singapore and videos with animated characters , would you know how they are inside? In this article we are going to explain it.

The audiovisual producer of animation inside

All animation producers are not the same, in fact there are quite a few differences according to their specialty, 2d, 3d, post production, and even of each of these three specialties could be made many subdivisions, traditional animation, motion graphics, stop motion, specialized 3d in animation of characters , 3d for architectural representation, special effects, etc … And there is also a lot of difference according to the size of the audiovisual production company, from a single person who takes care of everything, to hundreds of people very specialized in specific areas, as it happens with the producers that make 3d animation movies.

But in this article we are going to focus on the audiovisual production companies that make videos like these:

We will talk about producers that make this type of videos because we know them well, we are one of them, and these video production company singapore we made them.

In this type of production companies you will find people working with your computer, an illustrator, a scriptwriter and someone who is in charge of contacting clients, and also usually has some external professionals such as speakers or specialists in a particular technique or area if required some video production company singapore.

The day to day is usually like in a normal office, although if you look at the screens you see more fun things than in a normal office (and I mean the videos we do), something that sometimes seems strange to customers that we they visit is that they imagine something more “exciting”, we suppose it will be by the type of videos that we produce, although most of the communication is usually by email, Skype or telephone.

How 2d animation videos are made

Explaining it in a summarized way, the production of animated videos 2d always begins with a conversation with the client, to which we ask a series of questions to be able to begin with the script, questions of type What is the main message that you want to transmit with the video ?, or to whom do you go with this video? etc. And once we have all the clear information we start with the script, which will be commissioned by our scriptwriter and will have a format like this:

In which the client can see what the speech will say and what will happen in his video, and if he wants, he can make or suggest as many corrections as he wants until he is satisfied.

And once approved, the recording of the voice-over is made, which must also be approved by the clear client, and the animation of the video always begins using the recording of the final speech so that everything is well synchronized, and after one day and a lot of work, we present the client with his video, about which he usually makes some changes or retouching that we do without problems until we reach the final version, which by the way is this:

And the 3d videos

This type of videos have a different production than the 2d videos with personnel that we just explained, it is a much more complex internal process, although for the client it would be just as easy.

For 3d videos, if we have to explain a process that is clear and do not have a voice, we prefer to do an animatic directly in which the different steps are seen, but if the final aesthetics so that the client can see how the plans will be as soon as possible. to approve or make corrections, it would be something like this:

And once approved the animatic we started to give the final appearance to each one of planes and again we sent it to the client for approval, this time in image format:

And with this approved, now, we start with the final production, a slow process since we have to render each 3d frame, and for you to have an idea every second has 25 frames, this complete video has a total of 5900 frames, almost 4 minutes, and the render time per frame can vary according to the scene from one minute to 10 or even more. The 3d rendering phase of this video lasted about 5 days using about 6 computers just for this process.

Once all rendering is done with the music and the final post production, and after a couple of “this larger text”, “this picture is changed for this one”, etc. by the client, the video would be ready:


And if the video is for a promotion of a product such as this one:

Here we would need, as in the videos 2d that we mentioned at the beginning, an initial briefing to determine the target audience, the main message, media, etc. and of course the realization of the script, presentation of references, recording of speech and all the previous 3d process, so these types of 3d videos have a higher budget than the previous 2d animated videos.