Although its popularity is not new, video is a medium that today shows its full potential for business. Nowadays, as more and more people are watching online videos for entertainment, brands have realized that in order to capture the attention of current and potential customers, they need to provide videos that are both relevant to the future. content and distracting in form. According to HubSpot, 43% of customers want more marketing to rely on video. Similarly, Animoto has highlighted the usefulness of this medium, noting that 4 out of 5 clients consider that demonstration videos are sources of relevant information. How can your brand catch the attention of customers through video? Here are five key tips to apply.
Meet the needs of the customer
Videos are a great way to advertise your brand, but do not make it your main goal. Instead, think of satisfying the needs of customers by offering them, through video, solutions. In terms of customer service, it is necessary to create tutorials that respond quickly to their questions. For example, if a customer needs help assembling a kit product, the tutorial will present a live animation or show a person with clear instructions. In the field of marketing, it is important to design a narrative that speaks to the needs of the customer by addressing his emotions. Video production company singapore is the best place to explore your needs to get best event video. Many brands of ready-to-wear have understood this: when they highlight celebrities wearing their products, they focus first on their personal story and the emotions it can inspire. Such videos capture the attention of customers while subtly suggesting how the brand’s products can improve their lives.
Make short and relevant videos
Television commercials that have left their mark on the collective memory have often been characterized by their brevity. Your videos should be inspired because the level of attention increases when videos are short. According to a Wistia study, two minutes is the ideal time for a commercial video. After that, the concentration drops dramatically, and many customers do not complete the video. Although some content may require longer narrations, make sure that they remain relevant and free of excessive lengths. On the various channels that your customers already use, offer content that can captivate them, such as interviews, testimonials or insights into what’s new.
Use good timing
It is essential to broadcast video content at the right time. Will your business be present at a popular mass event? Is a new product about to be released? Is a new promotional event imminent? Use video to drive brand buzz while keeping your customers informed. Nowadays, live video is a great way to create a sense of immediacy that customers appreciate. Facebook users comment 10 times more on live video than already recorded content. Especially since Twitter estimates that the video of a live event increases the attractiveness of a brand by 63%.
Customize your videos
Customize the content of your videos based on the customer’s position in the sales cycle. New customers or prospects will appreciate content that reflects company values and brand history. Other customers, more advanced in the sales process, will benefit from your tutorials. The video has the advantage of providing real-time, personalized marketing offerings, and thus proactively attracting customer attention and generating a better return on investment. Aberdeen Group points out that companies that rely on video marketing are increasing their revenue at a 49% faster pace year-on-year.
Launch a call for participation
Consider the video as a way to start a conversation. Once the dialogue begins, it is important to extend it. Make sure your videos include, at a minimum, a company logo and a link to your website at the end of it. Include captions and interesting questions from all those you post on social media to encourage further discussion. Finally, invite customers to share their own videos as part of testimonials or contests. Launching a call for participation is the surest way to ensure that video proactively contributes to customer engagement.